Branding, Post Production
Brand identity, packaging and advertising for the fastest growing premium food importer in India.
Engineered Printing Solutions
Credibly brand standards compliant users without extensible services.
Brand identity, packaging and advertising for the fastest growing premium food importer in India.
CHALLENGE: After founding, growing, and eventually launching Saksham Impex the company was interested in curating a new bouquet of brands that would overturn the premium food industry in India—one that focused its efforts on solving today’s premium and exotic food availability in India. Saksham Impex started an association with Streamline in 2000 to enhance its brand and to reach out to the consumers and bringing it to life. We faced a crowded category and well-established market leaders. As launching new brand, Brands had to convey trust, while standing out from the competition.
SOLUTION: To stand out, We have to do things differently. Streamline developed a platform where Saksham could showcase bold, differentiated premium collection that allowed the brands to stand out on-shelf while owning a unique space in the minds of consumers with the help of Clever Media planning and strategic branding at various locations.
RESULTS
In Less than three years of launch, Saksham Impex had taken over the category brands, and were distributed nationwide, and reached tens of millions of consumers each month through robust content, clever advertising and branding.
The rest of the category has taken notice. In fact, several competitors have begun to copy elements of Saksham Impex’s differentiated branding and presentation. In response, Streamline has continued to work with Saksham to stay ahead of the curve, refining packaging, and branding, developing and creating new ideas for presentation to expand its dominance in a rapidly growing category.
