Madame

Growing from presence in only Punjab markets to a successful retail brand Pan India, the giant leap into retail was in their sight– and they needed a brand image that matched their expectations.

Streamline right from the beginning worked together with founders of  Madame in Exploring inspirations and establishing creative direction to ensuring that core values are reflected in the foundation of their brand system.

BUILDING A BRAND SYSTEM

Homed in on a creative direction, We at Streamline designed a new logo, an artistic plan and a new colour scheme for Madame’s entire Brand System. With a brand system in place, streamline created a new look and presentation and packaging that would have an edge above other competition in the market, while accurately portraying the essence the brand Madame.

To promote Madame as a top-quality, market-ready brand, Streamline Planned Campaigns to showcase their new collections and brand’s new look with every season and focused on stunning Campaign and catalogue photography, in beautiful locations of London, Australia, Switzerland, New York, Paris etc… which complemented their unique brand story.

Emboldened by their powerful new brand imagery, packaging and corresponding website, Madame has now opened 100+ stores across the Pan India in Prime Markets and hi-end Malls. The cultural transformation of the Indian consumer poses major creative challenges in advertising. We Make sure that every campaign should have what it takes to connect with diverse Indian culture.

We helped Madame Lay a solid foundation in their branding system to Get maximum advantage from the integrated ad campaigns.

Every retail pitch has different requirements, and Streamline covered all facets, and made Madame sizzle off with every Campaign, to illuminate the core message that inspire action. Through data-driven solutions, that utilize collaborations, partnerships we carefully carved a strategic Media plan in Print media, to get maximum exposure for brand as compared to their competitors, and eventually getting maximum branding exposures through hi Fashion Magazines and Pan India Newspaper in English and Local languages. We helped the brand cultivate a creative journey through various publications like Vogue, GQ, Femina, Cosmopolitan, Harpers Bazaar, to name a few along with daily newspapers like Hindustan Times, The Times of India, Amar Ujjala, Dainik Jagran, Dainik Bhaskar, Rajasthan Patrika to make a successful penetration and achieve sales growth.