DELCO SHOES - A premium footwear brand for Men, Women and Kids.

Delco is one of the leading integrated footwear manufacturing and retail companies of India. Delco has established itself in the business of manufacturing and retail of Men’s, Ladies, Kids footwear, handbags & purses.

ClientDelcoServicesWeb Development, eCommerce, SEO, Social Media, Campaign - Photo shootsYear2000Linkhttp://www.delcoshoes.com

Website Design & Development, Social Media, SEO

Our goal has always been to provide innovative, future-proofed solutions for online retailers, and to build stable, easy-to-use websites that help businesses grow and thrive.

Branding, Advertising, Packaging

Our core marketing strategies are designed to deliver results, from branding that tells your true authentic story, to photo and video that fosters engagement.

CLIENT Delco Shoes is an artisanal Footwear brand based in India – Delhi/NCR and Punjab, was on a mission to modernize its branding by changing its Logo and tag line.

INITIAL CHALLENGE: Shoppers felt the brand looked too unfamiliar. With another brand with same name in the market, but challenge is to change the branding which is almost 50years old.

SOLUTION:  We began by rebranding DELCO SHOES, a premium lifestyle footwear brand focused on high quality footwear, comfort trending styles. The name evoked Delco’s cultural heritage. The rebranding of logo and all new packaging brought the brand to life through stunning illustrations, and campaign photo shoots and then the eCommerce infused with the brand’s vibrant, premium, and free-spirited personality. Through strategy and advertising, Stream design Café streamlined the brand’s presence in growing Indian Fashion Industry.

RESULTS: Since re-launching in 2000, Delco shoes has grown rapidly in northern India’s Footwear Fashion Industry. The brand has 7+ stores across the Delhi/NCR and Punjab, and now has a commanding online presence, selling through its own website delcoshoes.com & partners – Amazon, Myntra and Flipkart.

Additionally, Delco shoes has garnered widespread media attention through publications like Femina, Cosmopolitan, Harpers Bazaar, Hindustan Times, Times of India and more.