Conceptualization
Intelligent strategy builds enduring brands.
Through in-depth research and collaborative sessions, we go deep to unearth your brand’s true purpose, position, and personality.
Your brand deserves a winning strategy
Brand Strategy
An organization’s brand strategy is a set of words and phrases that together formally articulate the core essence of your brand.
Most important is how you bring it all together uniquely.
Brand Story
Every brand has a story. But there are moments in a brand’s life cycle when an all new story can be told.-when perceptions can be shaped for the benefit of the brand. At these moments, we must craft a new brand story.
Brand Advertising
Not everyone has the very high budget to get their message out, only few do
For the rest of us, the key is to run smart advertising that gets in front of the right audience at the right time.
Brand Identity design
With an effective strategy, you can maximize relevancy and secure customer loyalty. We create effective campaigns that follow the industry's best practices with an authentic voice
An organization’s brand strategy is a set of words and phrases that together formally articulate the core essence of your brand. It should be inclusive of your history and your future, your products and your services, your customers and your prospects, the attributes of your brand, your place in the marketplace, and, importantly, how you bring it all together uniquely.
We’ll deliver all of the formal brand strategy components including the value proposition, positioning statement, brand idea, and brand story. But also, as part of our brand strategy services, we include brand architecture. From our perspective, brand architecture is a bit of a lost art – an afterthought. When instead, this brand strategy component can organize your company in a way that helps constituents understand you and makes you more appealing.
Rooted in the brand strategy, we'll craft language that relates the unique story of your brand and defines your brand both internally and externally.
24K
Every brand has a story.
But there are moments in a brand’s life cycle when an all new story can be told.-when perceptions can be shaped for the benefit of the brand.
At these moments, we must craft a new brand story.
Rooted in the brand strategy, the brand story will reveal the brand’s overall intent. What you do. For whom you do it. How you do it uniquely. And importantly will deliver the tone and the manner for the brand. In sum, this brand story will define your brand for all constituencies, both internally and externally. And the brand story will communicate a feeling about the brand that should elicit an emotional response from the target. Do you want them to feel inspired? Do you want them to take action? Do you want them to feel joy? The brand story will deliver your brand to the world.
Not everyone has the high budgets to get their message out. In fact, few do.
For the rest of us, the key is to run smart advertising that gets in front of the right audience at the right time. That’s why, as a media advertising agency we take a strategic approach to advertising, spending as much time on the concept and message as we do on making sure it’s beautiful. And from concept to development, we ensure alignment with your team at each step.
We take an equally rigorous approach to advertising and media planning. Today’s consumers are busier and more distracted than ever, so thoughtful media strategy planning is a crucial step to ensuring that your message is seen, heard, and absorbed by the right person, and that is done by the very cost effective and strategic medias such as Newspapers, Magazines Like Vogue, Harpers Bazaar, Cosmopolitan
Stream Design Cafe
Our brand design process will explore typography, logo marks, color and will push your brand into the future.
With a differentiated brand strategy and a new brand name in hand, we'll bring your brand to life with graphic design.
You have a brand name. But now you need to bring it to life in graphic terms.What’s the right typeface? Should you include a logo mark? Uppercase or lowercase? Bold or subtle colors?
How to Design a Brand Identity
As always we start with the brand strategy. But when working through a brand design, we also will conduct a purpose-designed work session to review brand identities, in your category and outside of it. Do you like the way Nike goes to market or Adidas? Mercedes-Benz or Audi? Apple or Microsoft? This discussion will provide meaningful insight that will help to assess your sensibilities, ensuring that we deliver a brand design that not only is on strategy but that feels right for you.
As a brand design agency, we start with the logo design and flesh out the full brand identity – including graphic elements, imagery style, and more, and capture it in a style guide that defines the rules for how to use it all in your brand activation.
